Bob Evans

 Bob Evans Summer Campaign

I led the design and creative on the seasonal campaigns. Below is the set of creative used throughout the restaurant for a summer campaign. The Bob Evans team would share a brief with us for each seasonal menu shift setting out the new items to be featured along with a set of specs for merchandise needed for each restaurant set up. Utilizing the brief, I led setting the look and feel with Lauren Rogers (copywriter). I would also give direction on styling and propping for new menu items to be photographed, as needed. I also shared out a set of assets for the internal Bob Evans team to use as needed.

AT THE Table

Seasonal menu card, seasonal dessert card, table cards highlighting new menu items and weekly specials

AT THE COUNTER

Bakery posters and gift card register sign

POSTERS

Posters for inside the doors, at the register and carry out counter